Maya Okafor
Product designer moving toward product roles
maya.okafor@hey.comBrooklyn, NYmaya-okafor.work
Summary
Eight years shipping software at small teams; the last three spent closer to the product decisions than the design ones. Looking for a staff product role where the case for product judgment is already on the page.
Experience
Senior Product Designer
Plume Financial • Remote
Mar 2022 — Present
- Led the redesign of Plume's onboarding flow, taking activation from 41% to 58% over two quarters; wrote the spec, ran the experiments, and partnered with engineering on the rollout.
- Owned the product surface for Plume's small-business tier from scoping to launch, defined the v1 feature cut with the GM, shaped the pricing page, and made the call on what shipped versus what waited.
- Hired and onboarded two designers; ran the team's weekly critique and the quarterly portfolio review.
- Built the design system that the whole product now sits on; wrote the contribution guide that other teams use to extend it.
Product Designer
Layercake (acquired by Notion) • New York, NY
Jun 2019 — Feb 2022
- Designed Layercake's collaborative editor from the second hire through acquisition; held the editor's interaction model across three major rewrites.
- Worked directly with the founders on roadmap calls; the work spanned design, light PM, and customer interviews.
- Shipped the comments and mentions system that the acquiring team kept intact through integration.
Designer
Field Notes Studio • Brooklyn, NY
Aug 2017 — May 2019
- Branding and product work for early-stage clients; led design on six launches, from research through ship.
- Wrote the studio's intake template; still in use after I left.
Skills
Product strategyRoadmap shapingCustomer researchWritten specsTeam hiringDesign systemsPrototypingReactTailwind
Education
Rhode Island School of Design
BFA • Graphic Design
2017